2018 · Earlier · Event Manager & Director of Business Development
NewVideo
Three congresses, 1,500 attendees, 200 executives, before influencer marketing was an industry.
01 · Situation
Professionalising brands and creators.
I was hired to build one event and ended up inside the company. NewVideo set out to professionalise the relationship between top brands and creators at a time when nobody had. I ran the NewVideo Congress, then the main Spanish forum on video marketing and video influencers: the Madrid, Barcelona and Málaga editions, more than 1,500 attendees, 200 executives, brands like Coca-Cola taking part. I owned ticket sales, speakers and sponsorship.
It ended when it was no longer needed. When Estrella Galicia decided to build an accelerator, the NewVideo team was hired to build it, and I went with them.