TheCUBE

I joined TheCUBE, a corporate venture builder in Madrid, expecting to build a venture. On the first day a 14-country project landed on my desk: the entire e-business strategy, worldwide, for a food group with €3B in annual revenue.

Fifteen years of sales data, millions of data points, and every country on its own systems with its own spreadsheets. I had a team of seven, and we were understaffed for the size of it. Ten months went into understanding how each market actually operated.

With the diagnosis done, we built the roadmap in two months, and the client implemented it. In parallel I managed a cross-functional team of 14 specialists in e-commerce, logistics and software, and built AI-in-retail pilots that produced MVPs for two autonomous-store concepts.

14

countries in one roadmap

€3B

client annual revenue

14

specialists managed

2

autonomous-store MVPs

The analysis was the project. I would have fought for data-engineering capacity on day two instead of absorbing it into a strategy team of seven.